Author: Reid Sexton

Owning your career

At CUB we look for people who take pride in their work and who believe, like we do, in the spirit of ownership when it comes to their careers. We value those who are prepared to take calculated risks and who are driven to make the most of the opportunities they are offered to build […]

At CUB we look for people who take pride in their work and who believe, like we do, in the spirit of ownership when it comes to their careers. We value those who are prepared to take calculated risks and who are driven to make the most of the opportunities they are offered to build something great.

Everyone approaches their career development in their own way. Strategies for building a successful career might include volunteering for projects, stepping into vacant roles or networking to build relationships. We spoke to some members of the Commercial team at CUB to see how they have taken their careers into their own hands.

Laura King, who is Senior National Activation Manager, believes that the key is creating connections. ‘I do this through leveraging CUB’s programs, such as the Careers Fair, mentoring programs and the Amber League, to build networks and knowledge about the wider business. I also take the initiative to reach out and connect with colleagues to find out about new opportunities or openings that I might not otherwise have been aware of. It’s so important, when presented with these opportunities, that I keep an open mind about what could be the next step in my career path.’

As Regional Sales Director at CUB, Danny Savage also believes in keeping an open mind.

‘Having a long-term dream in mind, in addition to knowing your “why” and remaining open to fresh possibilities is crucial to growing your career. This approach has always helped me and made my career decisions pretty simple. When opportunities have presented themselves, I ask myself firstly, “Will this move help me get to where I want to be in the longer term?” and secondly, ”is it aligned to my natural strengths while stretching me at the same time?”’ Danny put this into practice when considering his current role. ‘This role wasn’t necessarily part of my career plan, but I kept an open mind when the opportunity presented itself and was able to make a pretty quick decision to relocate to another state and get involved with a great team.’

Area Sales Manager Nicole Kearns has been able to steer her own career path in several ways. ‘I’ve taken the opportunity to step up and cover vacant roles, as well as taking roles on major project teams to gain experience, demonstrate my capabilities and gain exposure to different areas of the business. I’m always ready to take on additional responsibilities in order to stretch myself, and to seek out opportunities in different areas of the business to diversify my experience. I also believe that being an active participant in training programs I’ve attended and endeavoring to put into practice in the real world the things I’ve learned has helped me to build my career in the way that I want.’

Like everyone at CUB, Laura, Danny and Nicole each have a unique approach to creating their desired career path. There is no wrong or right way. Anything is possible at CUB if you’re willing to work hard, take some risks and steer your own career in the direction you want.

 

TATTOOS FOR FREE FROM YOUR PALS AT VB

VB fans with skin in the game rejoice – we’re giving out free tattoos. Sydney tattoo studio Hunter and Fox is on-board to ink up our most loyal fans with the brand-new VB logo for one day next month. Thousands of hard-working Australians already have our famous white, green and red logo inked on them. […]

VB fans with skin in the game rejoice – we’re giving out free tattoos.

Sydney tattoo studio Hunter and Fox is on-board to ink up our most loyal fans with the brand-new VB logo for one day next month.

Thousands of hard-working Australians already have our famous white, green and red logo inked on them. We’re constantly humbled by the support.

But we’ve recently made some minor tweaks to the logo, including dropping the gold trim, to give it a refresh. We’ve also made some changes to the packaging, including a more dramatic print of the logo on the can.

This means some of our fans are now rocking out-of-date tattoos.

Will anyone at the pub notice their mate’s tattoo is no longer cutting edge? Almost certainly not. But is this a chance to show VB lovers we appreciate the love? Absolutely.

With people frequently posting their VB tattoos on social media, VB’s Senior Marketing and Sponsorship Manager Hugh Jellie said helping died-in-the-wool fans upgrade their tatts is the right thing to do.

“We know there are thousands of people out there that have VB tatts,” said Hugh. “Very few brands inspire the kind of loyalty it takes to get it tattoed on your body. We’re proud of the enormous impact we continue to have on Aussie culture and feel a responsibility to help ensure out most loyal fans get a chance to keep their VB tatts up-to-date.”

VB fans can enter the competition for the free ink upgrade by letting us know what their new VB tatt would look like and why. People with the best proposed designs and stories will be chosen to have their new tatts inked at Hunter and Fox on Thursday 8 November 2018, right in time for knock-off drinks.

Interstate winners will be flown in to Sydney. All entries should be submitted to www.victoriabitter.com.au/newlook before 5pm, 6 November 2018.

While the logo has undergone a slight tweak, there will be no change to the beer’s recipe or the sizes it is sold in.

“All branding evolves over time and this is the latest version of our iconic logo. It is still the same Big Cold Beer with the same great taste.”

For more information and inspiration, visit www.victoriabitter.com.au/newlook

For media queries please contact: reid.sexton@cub.com.au

NEW PACKAGING FOR CARLTON DRY

Australia’s most refreshing and uncomplicated beer is becoming even more straight-forward. From today, all Carlton Dry stubbies will be fitted with easy-to-use ring pull caps instead of twist tops. No more wondering if you need a bottle-opener or not. No more straining while your mates watch on. Just put your finger in and pull. It […]

Australia’s most refreshing and uncomplicated beer is becoming even more straight-forward.

From today, all Carlton Dry stubbies will be fitted with easy-to-use ring pull caps instead of twist tops.

No more wondering if you need a bottle-opener or not. No more straining while your mates watch on. Just put your finger in and pull. It couldn’t be simpler, just like the beer.

As part of this change, the entire stubby has also been redesigned.

The new ring pull stubby will see the bottle size slightly reduced from 355 ml to 330 ml to help ensure it remains one of the most affordable beers on the market, at a time of rising brewing costs and government beer excise increases.

Carlton Dry Lime stubbies will follow with these changes before the end of the year.

Carlton Dry spokesman Hayden Turner said:

“In an increasingly complex world of political turmoil, financial uncertainty and coffee-infused beer with cinnamon tasting notes, people are crying out for the simple things.

“So we looked at ways to make our product even more straight-forward and ring-pull caps were the simple answer.

“Australia’s most refreshing and reliable beer is now even more uncomplicated.”

ENDS

Please direct media queries to: reidsexton@cub.com.au

Consumer queries should be directed to CUB on 1800 007 282

CUB RELEASES WEST COAST CANS TO KEEP THE PREMIERSHIP CELEBRATIONS FLOWING

Limited-edition West Coast Cans are on sale across Western Australia to commemorate the Eagles’ historic 2018 success. The cans mark the Eagles’ famous Grand Final victory and are a collector’s item befitting the epic five-point win. Decked out in the club’s iconic blue and gold, the cans of Carlton Mid feature key match details including […]

Limited-edition West Coast Cans are on sale across Western Australia to commemorate the Eagles’ historic 2018 success.

The cans mark the Eagles’ famous Grand Final victory and are a collector’s item befitting the epic five-point win.

Decked out in the club’s iconic blue and gold, the cans of Carlton Mid feature key match details including the final score along with the famous club song. They will be on sale at retailers across the state, with stock expected to sell out within a couple of weeks.

Premiership hero and Norm Smith medallist Luke Shuey said:

“The Premiership was a special come-from-behind victory and this is a great way to commemorate it.

“The West Coast boys will be pretty impressed they’ve had a beer made in their honour and I’m sure the cans will keep their celebrations going for a while yet.  Plus it’s exciting that the fans can have something to share with us all in celebrating the win.”

CUB’s WA Regional Sales Director Danny Savage said:

“We’re delighted to deliver this fitting tribute to what was an absolutely legendary performance by the boys.

“Carlton Mid is an especially popular beer in WA, which is why we’ve chosen it as the commemorative brew.

“They’re going to sell out quickly. If you’re an Eagles fan who enjoys a beer, I’d make sure you don’t miss out.”

VISION: To download of the cans and cases on the production line can be viewed, please click HERE

– ENDS –

For media queries please contact: Gemma Felton, TLA Worldwide, 0411 060 006, gfelton@tlaworldwide.com

For more information about the product and availability please contact: CUB on 1800 007 282

My career advice – Emily Griffiths

Ambition and hard work have been the driving forces behind Emily Griffiths’ successful career. After making her mark in management consulting, Emily made the move to CUB. Here she has continued to forge an exciting and varied career path, relishing the opportunities the company is keen to offer to those eager to step up to […]

Ambition and hard work have been the driving forces behind Emily Griffiths’ successful career. After making her mark in management consulting, Emily made the move to CUB. Here she has continued to forge an exciting and varied career path, relishing the opportunities the company is keen to offer to those eager to step up to a challenge.

Joining the team at CUB five years ago as a Strategy Manager, Emily knew right away that she’d come to a place where her talents could blossom and her experience in strategy and operations consulting could be put to good use. She says, ‘As soon as I met with the team at CUB I was impressed by the people and their passion for the brands. I loved that everyone was so united by a common goal.’

Emily was also excited about being able to focus deeply on one industry, rather than on multiple industries and companies as she’d done in management consulting. It wasn’t long before her ability and her willingness to seize an opportunity saw her appointed Asia Strategy Manager, a Hong Kong-based position. Thanks to her love of travel and of a challenge, she thrived in the role. ‘I was really encouraged and supported to take this step outside of my comfort zone,’ she says.

CUB’s approach to career development has led to Emily developing expertise and experience in areas she has previously had none, such as marketing. As Marketing Manager for Pure Blonde, Emily proved once again her versatility and ability to rise to a challenge, qualities CUB as an organisation was only too happy to reward. Emily reflects, ‘In the years I’ve been at CUB I’ve had the opportunity to work with experienced leaders across many disciplines, and really benefited from the willingness of CUB (and AB InBev) to back its employees to take on amazing opportunities.’

The company is very supportive of those employees who are willing and able to work cross-functionally. Emily appreciates the fact that there’s no ‘box-ticking’ mentality and no single, typical career path. ‘CUB is happy to upskill and cross-train anyone with the enthusiasm and the drive to succeed.’

In her current role Emily oversees global brands including Stella Artois, Budweiser and Corona. This role provides her with the challenge of leading a team and running multiple brands, as well as being part of the senior commercial leadership team that plays a larger role in driving commercial results. ‘Every day brings something new and different and I’m constantly learning, which makes life very interesting.’

So, with so many exciting possibilities for the next stages of her career, where does Emily want to go next? ‘There’s still so much I want to achieve in this current role, and I still have plenty to learn so I’m in no rush to move on yet.,’

Over the course of her career, Emily has learned many valuable lessons. She strongly believes that every experience is a learning opportunity, even if it might not necessarily seem so at the time. ‘Every project and challenge contributes to both your leadership and functional skills. I’m certainly grateful for every experience I’ve had to date and can see how everything I’ve done has helped me get to where I am today.’ During her most challenging times, such as returning to work after maternity leave, Emily learned the value of a supportive work culture and she sees it as one of her responsibilities going forward to offer similar support to other women in the same situation.

Emily also believes in the value of forward planning for subsequent roles and making the most of the breadth and variety of opportunities available at CUB. Her career advice to others? ‘Be ambitious, be inquisitive, and take control of your career. Life moves at a fast pace at CUB and those who have a clear ambition are rewarded!’

A HARD-EARNED THIRST NEEDS SOME BIG COLD GEAR

You can get it ridin’. You can get it slidin’. Now, with the launch of the first merch store in Victoria Bitter’s 164 year history, you can get it online. From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold Store, a one-stop […]

You can get it ridin’. You can get it slidin’. Now, with the launch of the first merch store in Victoria Bitter’s 164 year history, you can get it online.

From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold Store, a one-stop shop dedicated to big cold gear.

“For years people asked us where they can buy clothes and merch but in recent months the requests on social have really amped up,” Victoria Bitter Senior Marketing and Sponsorship Manager Hugh Jellie said.

“VB has a unique place in Aussie culture and is loved by people across the country.

“But it’s clear that people who love VB have a hard-earned thirst for more than just the beer. They want to do more than drink their favourite beer brand, they want to wear it too, and from today they can.”

Until now, VB drinkers could only get their hands on limited merch from bottle shops and pubs, often missing out. But Victoria Bitter’s new Big Cold Store has changed the game.

“There’s some classic sought-after pieces in there, so we need to flag that stocks are limited and although some lines will be replenished, some will not,” Hugh said. “The Big Cold Store will work on a rotation of designs capturing the essence of the VB brand over its long history.”

The Big Cold Store is a nod to Victoria Bitter’s most impactful and significant ad campaigns and logos in the brands long history in Australia, showcasing favourite past-time campaigns in a suite of classic 100% Australian cotton heritage tees, posters, stickers, stubby coolers, caps, beanies and crew neck jumpers.

The Big Cold Store website is now live here: victoriabitter.com.au/store and ships Australia-wide.

Press images: https://spaces.hightail.com/receive/g9u5PK8WUv

ENDS

For media queries only please contact:

Reid Sexton

External Communication Manager

Carlton & United Breweries

reid.sexton@cub.com.au

For other queries please get in touch via the The Big Cold Store website or on 1800 007 282.

Another Export from Down Under – Paul Donaldson

As a member of the AB InBev family, Carton & United Breweries offers unparalleled global career opportunities for the passionate and ambitious. In the last four months, four CUB staff members have been appointed to overseas roles – three in New York and one in Switzerland. One of these talented team members is Paul Donaldson, […]

As a member of the AB InBev family, Carton & United Breweries offers unparalleled global career opportunities for the passionate and ambitious. In the last four months, four CUB staff members have been appointed to overseas roles – three in New York and one in Switzerland.

One of these talented team members is Paul Donaldson, who has accepted the role of Global Vice President of Strategy based in New York.

What I’ve done 

Over the last 20 years I have had a long and varied career within the FMCG industry. I spent the first few years of my career at Cadbury Schweppes managing brands such as Red Bull, Schweppes and Gatorade. In 2009 I joined CUB as the GM Marketing for Classic Brands (Victoria Bitter and Crown Lager). Since joining CUB (we were an ASX listed company known as Fosters then!) I have held a number of roles across the business including Marketing Director, On-Premise Sales Director where I managed over 15,000 customers and Head of Revenue Management or pricing in simple terms!

These roles gave me the opportunity to build my commercial skills beyond marketing and to be involved in exciting projects such as launching Tank Beer in Australia.  The experience I gained in these roles provided me with a solid base for my roles in strategy. For the last 5 years I have held the roles of Strategy Director of CUB, VP Strategy for our Asia Pacific South zone and now I am in NYC!

Where I’m going

Well, I am already here. In May I accepted the role of Global Vice President Strategy in New York City.  We moved in a whirlwind and now our backyard is Central Park. I have grown up in Melbourne and live on the coast in Jan Juc, so living in New York, the city that never sleeps, is a bit of a change for the whole family.  We have an apartment that is just big enough for visitors, so we are hoping to have lots of friends and family visiting us.  Initial interest is proving that this won’t be an issue…9 visitors in the first 3 weeks!!

What I’m excited about

I have always liked the more complex, multi-dimensional issues that really stretch your thinking. My team and I (I’m really big on coaching and development) love the complex, unbound issues. We often get asked questions like ‘India is the most complex market in the world – how can we win?’, ‘What are the biggest challenges and opportunities for the beer industry 30 years from now?’ , ‘How can we disrupt our own operating model?’ I am excited about being able to solve these problems on a global stage.

In this role I am working with the Executive team, CEO and Board to drive the global agenda for AB InBev.  My focus will be finding the right growth opportunities into the future and ensuring we have the capability to achieve it. Our vision is to always lead the market and continually set the agenda, we are not followers.

I also get to work with a diverse and exceptionally talented team. We have nuclear physicists, partners from the world’s leading consultants, PhD level mathematicians, entrepreneurs, sports people, musicians and many others all within the strategy team!

My legacy in this role will be building  a strong and respected strategy function,creating a high-performance team with robust and trusted relationships across all levels and functions within the business. And most importantly, I hope to see our plans implemented and our vision realized.

VICTORIA BITTER AND THE NRL REWARD HARD-WORKING FANS IN NEW VIDEO SERIES

Victoria Bitter and the NRL have launched the Hardest Working short video series, which sees NRL stars Nathan Brown and Iosia Soliola surprise two hard-working NRL fans who have hit tough times. The two-part series has just been released on NRL.com. It features the players helping an RAAF veteran and two struggling farmers. “Ahead of […]

Victoria Bitter and the NRL have launched the Hardest Working short video series, which sees NRL stars Nathan Brown and Iosia Soliola surprise two hard-working NRL fans who have hit tough times.

The two-part series has just been released on NRL.com. It features the players helping an RAAF veteran and two struggling farmers.

“Ahead of the NRL Grand Final, Victoria Bitter decided it was time to reward some hard-working NRL fans,” said Victoria Bitter’s Hugh Jellie. “We teamed up with Nathan and Iosia and contacted some Aussies who had fallen on tough times.”

Newcastle RAAF veteran Chris Harris and Bega Valley farmers Brett and Anne Jessop feature in the series. They were visited by Brown and Soliola on behalf Victoria Bitter in the lead up to the NRL Grand Final and each rewarded for being among Australia’s hardest-working NRL fans. Victoria Bitter’s involvement in the series is the evolution of the VB Hard Earned Award, which recognised the hardest working players throughout the 2018 NRL season.

Series Overview:

PART ONE – View live content here

Former RAAF serviceman, Chris Harris and his partner Sharlene moved to Newcastle following the birth of their third child. RSL DefenceCare has been providing support to Chris and his family. Chris is determined to repay this money, even though it is not expected. Victoria Bitter, recognising the burden on this young family, decided to repay the funds on Chris’ behalf so that he could concentrate on what is most important to him: being a dad. Nathan Brown, one of the hardest working players from the Parramatta Eels, was keen to help.

PART TWO – View live content here

Brett Jessop and his wife Anne are farmers from the Bega Valley in southern NSW. They, like many hard-working Australians, are currently battling the drought. Brett is a keen Canberra Raiders fan. Victoria Bitter reached out to the Raiders’ spiritual leader, Iosia Soliola, to surprise Brett and Anne with a desperately needed delivery of feed for their cattle.

Victoria Bitter and the NRL will host the Jessops and Chris Harris and Sharlene at this weekend’s NRL Grand Final between the Melbourne Storm and Sydney Roosters.

For more information regarding the series, or to arrange a media opportunity, please contact:

Suzanne Tonks

Director

Oliver & York Public Affairs

0488774438

s.tonks@oliverandyork.com.au

 

NRL https://www.nrl.com/

Victoria Bitter https://www.victoriabitter.com.au

PART #1 VIDEO CONTENT https://www.nrl.com/news/2018/09/29/browns-grand-final-gift/

PART #2 VIDEO CONTENT LINK https://www.nrl.com/news/2018/09/29/soliolas-touching-tribute/

 

Carlton Draught and Daryl Braithwaite say that’s the way it’s gonna be with Winx Cans

Australia’s greatest living racehorse will be commemorated with new limited-edition Winx Cans. And befitting Winx’s legendary status, Australian singer Daryl Braithwaite was on-hand today at CUB’s Abbotsford Brewery to launch the cans. Their release follows the unstoppable mare’s record-breaking 27th consecutive win on the weekend at Royal Randwick. Next month on October 27 at The […]

Australia’s greatest living racehorse will be commemorated with new limited-edition Winx Cans.

And befitting Winx’s legendary status, Australian singer Daryl Braithwaite was on-hand today at CUB’s Abbotsford Brewery to launch the cans.

Their release follows the unstoppable mare’s record-breaking 27th consecutive win on the weekend at Royal Randwick. Next month on October 27 at The Valley, she will aim to cement her place in history with an unprecedented fourth Cox Plate.

The cans are the same colour as Winx’s dark blue silks and are emblazoned with a large white W. They also list her stunning W.S. Cox Plate wins and feature a jockey astride a famous Carlton Draught Clydesdale.

Punters and the general public alike are tipped to buy a can to toast the champion horse, who has transcended racing to become a true Australian icon.

The Winx Cans will be released to the public exclusively on Grand Final Eve (September 28) at The Valley for the launch of Ladbrokes Friday Night Lights season, with the running of the Group 1 Charter Keck Cramer Moir Stakes. The Valley is the home of the Ladbrokes Cox Plate and Winx’s most famous victories. The Winx Cans will be in Victorian bottle-shops from mid-October, with a limited release of 30,000 cases, and will be available trackside at The Valley across the 2018 Ladbrokes Cox Plate Carnival (October 26-27) and its lead-up events.

Daryl Braithwaite, who will perform his hit song The Horses before the running of the 2018 Ladbrokes Cox Plate, said:

“Winx is fast becoming an iconic Australian and Carlton Draught is an iconic Australian beer, so this is a fitting tribute. Watching her race at The Valley is spine-tingling and I think she’ll win her fourth Cox Plate this year. To be able to sing The Horses to likely a sold-out crowd is something I am already looking forward to.”

Carlton Draught Marketing Director Tim Ovadia said:

“In Australia, a keg of Carlton Draught is changed every 46 seconds. That’s pretty impressive but nothing compared to Winx’s track record. It’s a key day on the Victorian calendar and as a partner of the MVRC we’re excited to honour Winx as she attempts to make history this spring with a fourth Cox Plate victory.”

Moonee Valley Racing Club CEO Michael Browell said:

“This is an incredible accolade on behalf of CUB to highlight the wonderful achievements of Winx in our prestigious WFA Championship race, the Ladbrokes Cox Plate. The story of Winx and her remarkable career to date has captured the imagination of the nation and all eyes will be on The Valley on October 27 to see if she can achieve what has never been done before – win a fourth W.S. Cox Plate – cheering her on with a Winx Can in hand.”

The Winx cans follows the release last year of limited edition Richmond Draught-branded Carlton Draught cans to mark the Tigers’ historic Grand Final win.

For further information, journalists should email reid.sexton@cub.com.au

Consumers should call 1800 007 282 or online

Jan Craps, the CEO of Australia’s leading brewer, has been appointed to the board of Melbourne Business School

Jan Craps, the CEO of Australia’s leading brewer, has been appointed to the board of Melbourne Business School. Mr Craps is the CEO of Carlton & United Breweries (CUB), as well as the President of AB InBev’s Asia Pacific South Zone, including Australia, India and South East Asia. Chairman Ross Barker said the School was delighted to […]

Jan Craps, the CEO of Australia’s leading brewer, has been appointed to the board of Melbourne Business School.

Mr Craps is the CEO of Carlton & United Breweries (CUB), as well as the President of AB InBev’s Asia Pacific South Zone, including Australia, India and South East Asia.

Chairman Ross Barker said the School was delighted to welcome someone of Mr Craps’ expertise and international standing.

“We look forward to the contribution Jan will make and his unique insights as a leader of a prominent global business,” Mr Barker said.

CUB brews some of Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught and Crown Lager. Mr Craps said he was excited to join the board and continue the long relationship the company has had with the School.

“CUB and Melbourne Business School already have a great partnership through our Global MBA program, which provides CUB diverse and rich employee talent,” he said.

“We are proud to be one of the founding partners of the School, dating back to 1983.

“I look forward to deepening our relationship between CUB and Melbourne Business School through my service on the board.”

Professor Ian Harper, Dean of Melbourne Business School, said CUB had become one of the most agile and fast-moving companies in the country under Mr Craps’ leadership.

“Jan’s experience and insights are just what we need as we undergo a thorough review of all our programs to ensure they remain relevant and that our graduates have the skills that modern businesses need,” he said.

Originally from Belgium, where AB InBev also originated, Mr Craps has held senior roles in the company in France, Belgium, Canada and Australia.

For further information contact:

Reid Sexton, Carlton & United Breweries

Telephone: 0413 777 393

Email: reid.sexton@cub.com.au