New multi-media campaign Beyond Expected set to drive category growth, and connect even more consumers with Japan’s No1 beer Asahi Super Dry, Japan’s No1 Beer, is bringing the refreshing taste of modern Japan to Australia with a multi-channel advertising campaign to air nationally across...
Read ArticleVictoria Bitter is rewarding hard work in new ways with the launch of a brand-new grooming range, VB for Men VB has brewed up a knock-off defining range featuring products designed to refresh, relax and restore after a hard day on the tools With grooming products containing freeze-dried VB,...
Read ArticleOne of Sydney’s leading craft breweries has released its own take on Australia’s newest beer style: Aussie Wheat Ale Brewers from 4 Pines are helping to pioneer the new beer – which has been tailored specifically to Australian tastes using wheat grown right here by Aussie farmers It...
Read ArticleAsahi Super Dry has launched ‘Asahi Super Dry 35%’, a new mid-strength beer with the unmistakable Karakuchi flavour of its full-strength counterpart Asahi Super Dry 35% offers a crisp and refreshing alternative to the full-strength beer and, with its distinctive branding, is more likely to...
Read ArticleVictoria Bitter has partnered with Dan Murphy's to bring its first-of-a-kind Solar Exchange program to more Aussie households, allowing beer lovers to collect their hard-earned solar slabs in-store The Solar Exchange program, launched in 2021, enables Aussies to exchange the credit on their...
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