News

13 Dec

Cascade Pale Ale celebrates 190 years

Australia’s oldest beer, Cascade Pale Ale, will celebrate 190 years of production in Tasmania by lighting up the Cascade Brewery in its signature green this December  The historic milestone will also be marked with limited-edition commemorative packaging, modelled on the historic labelling of...

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24 Oct

50 millionth beer made from solar power at Abbotsford

The Abbotsford Brewery, Melbourne’s oldest and most well-known brewery, has brewed its 50 millionth beer using the power of the sun The sustainability milestone was achieved after the 118-year-old brewery installed more than 4000 solar panels The new system on the rooftops of the...

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02 Sep

ASAHI SUPER DRY LAUNCHES BIGGEST GLOBAL MARKETING CAMPAIGN IN BRAND’S HISTORY

New multi-media campaign Beyond Expected set to drive category growth, and connect even more consumers with Japan’s No1 beer Asahi Super Dry, Japan’s No1 Beer, is bringing the refreshing taste of modern Japan to Australia with a multi-channel advertising campaign to air nationally across...

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18 Aug

Carlton Draught releases limited edition #Baggers22 Carlton Draught cans

Carlton Draught has delivered on its promise to launch a limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals...

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