Carlton Dry has taught students of the ‘Temple of Dry’ how to be like the beer: free from complication, perfectly balanced, never bitter and always smooth The integrated campaign is an extension of Carlton Dry’s brand platform, ‘Be Like the Beer’, which celebrates the qualities and...
Read ArticleA brewing experiment by a group of Queensland beer lovers a decade ago has become a 108 million[1] carton juggernaut, delivering Australian drinkers one of their favourite ever brews Celebrating its 10th anniversary this week in Cairns, Great Northern Brewing Co’s Ian Giles fondly recalls the...
Read ArticleVictoria Bitter has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer The swimwear is being released in four designs for both men and women and incorporates popular VB logos and artwork The togs are the perfect outfit to throw on after a hard day’s work...
Read ArticleVictoria Bitter is launching Thirst A scent by VB to help hard-working Australians get from the worksite to the pub at knock off time, even if that’s the bar from home for now The brewers at VB partnered with leading Australian perfumers to create a big, bold scent that is crafted with...
Read ArticleAsahi Beverages is pleased to announce it will combine its two alcohol businesses: Carlton & United Breweries and Asahi Premium Beverages The combined business will operate under the iconic Carlton & United Breweries name The businesses will be combined by Q4 2020 CUB became a proud...
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