News

03 Oct

Richmond Premiership Cans roll off the line as the Punt Road party continues

Richmond’s historic 2019 Premiership is about to taste a whole lot sweeter, with Carlton & United Breweries releasing limited-edition Richmond Draught to keep the celebrations flowing At least 30,000 slabs of yellow and black Carlton Draught will leave the Abbotsford brewery in Tiger...

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19 Sep

Carlton Zero’s winning formula for success

Australian’s taste in beer is changing with non-alcoholic, low and mid-strength beers now accounting for around a quarter of all Carlton & United Breweries’ sales Carlton Zero is playing a role in helping drive the trend towards moderation: since launching a year ago it has sold more...

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13 Sep

Victoria Bitter puts the Australian sun to work as it goes solar in 2020

Victoria Bitter is today announcing that it’s putting the Australian sun to work In 2020, VB will be brewed with 100% offset solar electricity The iconic beer’s shift to solar electricity will be powered by solar generated from the Karadoc Solar Farm under a 12-year Power Purchase Agreement...

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06 Sep

Carlton & United Breweries Appoints New Marketing VP

Carlton & United Breweries has named Contemporary Brand Director Brian Phan as its new VP, Marketing Brian is a widely-respected marketer who has been part of CUB’s Marketing Leadership Team since joining from the Ford Motoring Company four years ago He will replace Alexander...

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