Aussie drinkers are getting a brand-new style of beer that they can call their own.

Aussie Wheat Ale is a modern take on the traditional wheat beer, tailored specifically to
Australian tastes using wheat grown by local farmers.

It is the brainchild of leading Australian brewers and beer experts who came together to
come up with the ultimate Aussie beer, asking themselves: what do Australians love in a
beer?

It was a no-brainer that the ultimate Aussie beer needs to showcase top-quality Aussie
ingredients. It should also be light and bright, with a fresh and zesty aroma, while staying
approachable and refreshing.

The result was Aussie Wheat Ale: a contemporary twist on the traditional wheat beer, using
techniques to create a flavour profile that will appeal to modern beer lovers.

Most Australian beer uses barley as the dominant ingredient. Substituting a proportion of
barley with premium wheat malt grown right here under the Aussie sun gives this new beer a
soft fluffy head with subtle aroma, delicate malt sweet taste and bright haze that glows like
sunlight in the glass.

Some of Australia’s most well-known breweries Matilda Bay, Mountain Goat, Pirate Life, 4
Pines and Green Beacon Brewing Co have all come up with their own unique take on the
new style.

One of the brewers who helped to create Aussie Wheat Ale is Matilda Bay’s Phil Sexton, who
is widely considered the father of Australian craft beer. Back in 1984, Phil started the craft
beer movement in Australia with the now iconic Redback – a wheat beer made mostly in the
traditional German hefeweizen style.

He describes Matilda Bay’s Aussie Wheat Ale as somewhere between “a pacific ale style
and a Redback”.

“There’s a little bit of baggage with traditional wheat beers. Some people think of wheat
beer as heavy tasting and that doesn’t necessarily fit our Australian lifestyle and climate,” he
said.

“Aussie Wheat Ale is unlike anything that you might’ve tried in the past. We’ve paired some
of the country’s best brewing wheat with a new and exciting hop, Australian Eclipse, to give
us a very fresh and vibrant beer that takes the wheat beer category in a very new direction.”

Mountain Goat Head Brewer Alana Rees said her brewery has been championing Aussie
craft beer since 1997 and has a long history of putting its own spin on the classics.

“This beer is for a whole new generation of drinkers, made with locally-grown wheat and
hops. It’s the cleanest, most sessionable beer we have ever created with a nice mouthfeel
and a soft citrus note,” she said.

Phil worked in Western Australia’s central wheat belt in his younger years, so he’s passionate
about showcasing this hero ingredient: Aussie wheat.

“We make really high-quality wheat in Australia and that’s why I’m so excited about Aussie
Wheat Ale,” he said.

“It’s a craft beer style that Australians can call their own, knowing that they’ll be supporting
our farmers while enjoying a refreshing and modern Aussie beer.”

Aussie Wheat Ales by Matilda Bay, Mountain Goat and Pirate Life are available now at
nation-wide from Dan Murphy’s and BWS stores.

4 Pines will be available nationally from August.

Green Beacon Brewing Co’s Mollyhawk Aussie Wheat Ale is available in NSW and QLD from
Dan Murphy’s and BWS stores.

Pirate Life, Matilda Bay, Mountain Goat, 4 Pines and Green Beacon Brewing Co are part of
the Carlton & United Breweries family.

Photos:
AWA pics

Matilda Bay Aussie Wheat Ale
This bright and fresh brew is equal parts hazy and lively, combining all Australian wheat and
Australian Eclipse hops. Aroma of mojito lime, ripe tangerine and fresh cut grass gives way to
hints of tangerine flesh, Seville orange, a silky full body from the Australian-grown wheat, with
subtle bitterness and a crisp tight finish.

Mountain Goat Aussie Wheat Beer
Soft citrus on the front palate from the hops, with a smooth, creamy body and a crisp finish
that’s immensely refreshing.

Pirate Life Aussie Wheat Ale
The Pirate Life Aussie Wheat Ale pours a luminous pale straw. Expect a fluffy white head and
delicate floral and citrusy aromas. To drink, it’s crisp and well balanced with a clean,
refreshing finish.

4 Pines Brewing Company Aussie Wheat Ale
Aussie Wheat Ale pours light in colour with a slight haze that reminds you of golden days.
Castilla and Amarillo hops pack a fruity aroma of stonefruits, ruby red grapefruit, and
raspberries, complemented by a citrus kick from small additions of yuzu peel.

Green Beacon Mollyhawk Aussie Wheat Ale (QLD/NSW only)
Mollyhawk Aussie Wheat Ale -packed full of Aussie wheat, naturally hazy and super pale.
Aromas and flavours of fresh citrus with hints of juicy tropical fruit.

For media enquiries contact HeadlinePR:
Lisa Gilbert 0412 822 673 lisa@headlinepr.com.au

We’ve never relied more on technology than we do today. While being connected to the world from just the palm of your hand has many benefits, it’s important for us to get away from our phones every now and then, and enjoy the present without interruption from constant notifications.

The great outdoors is one of the last remaining places we can do this, as much of it is still offline. But, as mobile coverage spreads from coast to coast, it won’t be long before every nook of this country is connected – even remote pockets where we’d normally go to escape it all.

So before it’s too late, shouldn’t there be some areas left untouched by technology?

Australian beer brand Great Northern Brewing Co. has launched an initiative to protect remote pockets of the great outdoors from mobile data coverage, so the feel-good benefits of nature can always be experienced at their purest.

Australians are being called on to sign the petition to protect ‘The Zero G Network’ – a selection of tech-free sanctuaries in the great outdoors. These pristine, remote spots are currently out of range and free of emails, notifications and hashtags. The intention is to preserve these tech-free sanctuaries for future generations so that people will always have places to experience the benefits of being outdoors and offline.

And the time to do so is now. 5G is expected to reach 95 per cent of the Australian population by 2025, meaning very soon it will be hard to escape our phones.

Unfortunately, it’s not as simple as just switching off your mobile, with recent research demonstrating that Australians are addicted to their devices, with 68 per cent of Australians admitting they haven’t left the house without their phone since the start of the pandemic.

On average, Australians spend 5.5 hours a day on their phone. That’s almost 17 years of our lives spent looking at our phones.

Half (49%) of Australians admit they spend too much time on their phone, while half (49%) have tried to limit the amount of time they spend on their mobile phone.

This number is higher again for younger Aussies, with 69 per cent of Gen Z, and nearly three quarters (73%) of Millennials saying they know they spend too much time on their phones.

Great Northern Brewing Co. Ambassador Matt Wright said that while technology is essential in the modern world, we need time away from our phones and devices to reset.

“There are studies that prove being outdoors, and away from technology is good for us, and I see that change happen when people from the city visit us up north and don’t have the connection they are used to. It’s important to switch off and be present. That’s why I find the Top End the most beautiful place in the world,” he said.

“We aren’t always good at doing what’s best for ourselves, and as mobile coverage extends into more remote areas, it won’t be long before every corner of the great outdoors is online, all the time. If we don’t do something about it soon, future generations will never get to experience these areas of Australia as nature intended.”

Great Northern Brewing Co. is asking Aussies to sign a petition for official protection of these pockets of nature, as well as submissions for spots that should be protected under The Zero G Network.

To find out where the Zero G areas are, nominate locations and sign the petition, visit https://greatnorthern.com.au/zerog

Note: The Zero G Network is not intended to limit coverage in any regional or rural towns. All spots will be remote, untouched places in the great outdoors.

-ENDS-

Media contact:
Melanie Campbell
E: melanie.campbell@clemenger.com.au
P: +61 468 309 452

Note to Editors
About Great Northern’s survey:
The survey was commissioned by Great Northern Brewing Company and undertaken by Lonergan Research in accordance with the ISO 20252 standard to explore people’s smartphone habits and barriers from spending more time in the great outdoors.
In April 2022, Lonergan Research conducted an online quantitative survey, interviewing more than 1,000 Australians aged 18+. The Australian survey is nationally representative.

Key insights:
68% of Australians haven’t left the house without their phones since the start of the pandemic.
● Two thirds (68%) of Australians say since the start of the pandemic they have never left the house without their mobile phone,with more than a quarter (27%) saying it has never left their side, while the furthest two in five (42%) Australians say they’ve been away from their phones is another room in their house.
● Just one in twelve (8%) Australians have been without their mobile phone for most of a day or more since the start of the COVID-19 pandemic.

Half of Australians admit they spend too much time on their phones.
● Half (49%) of Australians say they spend too much time on their phone, while half (49%) have tried to limit the amount of time they spend on their mobile phone.
○ 69% of Gen Z, and nearly three quarters (73%) of Millennials say they spend too much time on their phones (cf. Gen X 47%, Baby Boomers 17%)
● Slightly more than a third (35%) of Australians say their phone prevents them from being present in everyday life.
○ This increases to three in five (61%) amongst Millennials (cf. Gen Z 46%, Gen X 29%, Baby Boomers 9%)

2 out of 3 who attempted to use their phone less succeeded.
● Amongst those who attempted to limit the time they spent on their mobile phone, two thirds (65%) were successfully able to use their mobile phone less.
○ Millennials are the least likely to report success when attempting to use their mobile phones less (58%; cf. Gen Z 66%, Gen X71%, Baby Boomers 73%)

Boredom and needing to stay in contact are the main reasons against limiting phone use.
● Amongst those who attempted to limit the time they spent on their mobile phone, the most common barriers to not being able to limit their mobile phone use are getting bored and restless when not using their phone (61%).
○ Those who couldn’t reduce their phone use when trying were more likely to say they got bored and restless when not using their phone (73%; cf. those who could reduce 55%)

44% of Australians are spending more time on their phone than before the pandemic.
● More than two in five (44%) Australians admit to spending more time on their phone than they did before the COVID-19 pandemic.
○ This increases to three in five (62%) amongst Millennials, and 57 percent of Gen Z (cf. Gen X 41%, Baby Boomers 21%)
● One in four (25%) Australians say concerns about mobile phone reception stop them enjoying the great outdoors more.
○ This increases to more than two in five amongst Gen Z (43%) and Millennials (41%)

Talking with friends and family tops Australians’ phone use.
● The top three things Australians do on their phone are talking to friends and family (50%), browsing the web (47%), and scrolling on social media (41%).
○ Seven in eight (87%) Australians do one of those three activities
● A third of Australians say responding to emails or working (34%) and reading or watching the news (33%) are among their top three phone based activities.
● Short-form entertainment (21%) is more popular than long-form entertainment (16%) amongst Australians top phone uses, however a third (33%) say watching a form of entertainment is one of their top three phone uses.

3 in 5 Australians access emails and Facebook daily from their phones.
● Email (61%) and Facebook (59%) are Australians’ most commonly accessed daily phone apps/platforms.
● Email is the most common app accessed by Gen X (72%) and Baby Boomers (52%), whilst Millennials prefer Facebook (72%) and Gen Z prefer Instagram (66%).
○ Less than half (47%) of Gen Z say they access email apps/platforms daily
● One in six (16%) Australians use TikTok daily.
○ This is strongly driven by Gen Z (41%; cf. Millennials 24%, Gen X 10%, Baby Boomers 2%)

47% of smartphone users don’t feel like they spend enough time in the great outdoors.
● Nearly half (47%) of smartphone users don’t feel like they spend enough time in the great outdoors.
○ Feeling like they don’t spend enough time in the great outdoors is higher amongst the younger generations (Gen Z 53%, Millennials 50%; cf. Gen X 47%, Baby Boomers 42%), and women (51%; cf. men 44%)

Most common barrier stopping smartphone users experiencing the outdoors –not having anyone to go with.
● The most common barrier to spending more time outdoors amongst smartphone users who don’t spend enough time in the great outdoors –not having anyone to go with and not wanting to go alone (42%).
● About a quarter of smartphone users who don’t spend enough time outdoors blame not knowing where to go (27%), a lack of experience (24%), not having the right equipment (24%), and being too far away (23%) from spending more time outdoors.
● One in ten (11%) smartphone users who want to spend more time in the great outdoors say their worries about being disconnected is a barrier for them. This equates to 58,000 Australians.

The picks are in for The Carlton Draft, with AFL greats heading to country footy leagues across Victoria to help bring even more passion back to local footy in 2022.

After a difficult couple of years for local community sport, eight deserving clubs were recently selected to participate in the inaugural draft, a boost for the community when the star draftees lace up their boots.

Click here to access editorial imagery

Headlined by Draft Commissioner Jonathan Brown, each club selected their AFL great on a special FOX Footy broadcast last night ahead of the one-off games to be held in coming weeks.

The first selection in The Carlton Draft saw Portarlington Football Netball Club select recently-retired Demon Nathan Jones, a game which will see him don the same red and blue colours he wore in his 15 years at Melbourne and throughout his junior career.

Next, legendary goal sneak Eddie Betts headed to Branxholme Wallacedale Football Club in the South West District Football Netball League.

Three-time premiership hero Cameron Mooney was third and will play a game for Longwood Football Netball Club, a club in much need of a prized goalkicker after a tough couple of seasons in front of the big sticks.

Recently-retired Hawk Shaun Burgoyne will swap the brown and gold for black and white when he heads to Dalyston Football Netball Club.

Former Gippsland Power draftee-turned Hawthorn superstar Jarryd Roughead will head back to Gippsland to play for Gormandale Football Netball Club, just an hour down the road from where he grew up in Inverloch.

Slipping through the cracks, the night’s biggest surprise saw Campbells Creek Football Netball Club select five-time All Australian Alex Rance with the sixth selection.

North Wangaratta Football Netball Club held the seventh selection and selected two-time All Australian Brendon Goddard.

2010 AFL premiership player Dale Thomas was the final selection of the night and will head up the Western Highway and play for the Nhill & Sporting District Tigers.

The final order of The Carlton Draft:

• Pick 1: Nathan Jones, Portarlington Football Club
• Pick 2: Eddie Betts, Branxholme Wallacedale Football Club
• Pick 3: Cameron Mooney, Longwood Football Netball Club
• Pick 4: Shaun Burgoyne, Dalyston Football Netball Club
• Pick 5: Jarryd Roughead, Gormandale Football Netball Club
• Pick 6: Alex Rance, Campbells Creek Football Netball Club
• Pick 7: Brendon Goddard, North Wangaratta Football Netball Club
• Pick 8: Dale Thomas, Nhill & District Sporting Club

Number 1 draft pick and Portarlington Demons recruit Nathan Jones said:

“I have worn the beloved red and blue since I was nine. I played my junior footy for the Dees, I played 300 plus games for Melbourne and to be drafted by the Portarlington Demons for my first game after retiring is something special.

“There is a bit of pressure after being selected with the first pick and it was shock when my name was read out. I can’t wait to play and give the local community a much-needed boost.”

Carlton & United Breweries CEO Danny Celoni said:

“After the challenges of the pandemic we wanted to help bring back the crowds and some extra passion to local Victorian footy, which forms the backbone of many communities across the state.

“Carlton Draught, along with our Victorian bottle shop and pub partners, value our long-standing association with grassroots footy. That’s why Carlton Draught has supported it for generations and plans to keep doing so for many more.”

– ENDS –

For interview requests with playing talent and/or The Carlton Draft spokespeople please contact TLA on behalf of Carlton & United Breweries:

Patrick Lucarelli
M: 0410 038 824
E: Plucarelli@tlaworldwide.com

Carlton & United Breweries is bringing back three of its all-time classics for true blue Australian beer lovers, including iconic brands that haven’t been brewed for decades.

In response to demand, gone-but-not-forgotten heritage beers Reschs Dinner Ale, Melbourne’s Richmond Lager and Cairns Draught are each making a comeback in their home state for a limited time.

CUB marketing manager Marc Lord said classic, local beers had become a popular choice during the pandemic.

“During the uncertainty of the pandemic many beer lovers have felt a strong sense of nostalgia, and that is set to continue,” Mr Lord said.

“Beer lovers have long been calling for the Cairns Draught, Reschs Dinner Ale and Richmond Lager classics to be revived. The people have spoken – and we’ve listened.”

The three CUB heritage beers making a comeback are:

Reschs Dinner Ale: Known by fans as DA, this classic was first made in Sydney in the early 1900s and last known sales were in 1996. A long-running campaign by the Reschs Appreciation Society saw iconic Reschs Silver Bullet cans returned to NSW bottleshops last year and now the passionate society has notched up another victory with the return of the Dinner Ale.

Queensland’s Cairns Draught: “The north’s own beer” was released in 1925 as the first draught beer on the market. Tasting similar to Carlton Draught, the beer was hugely popular – thirst-quenching in the hot and humid climate. The beer was last brewed in 1996.

Richmond Lager: Perhaps lesser-known – but no less popular among its fans – is Richmond Lager. Initially brewed in 1928, Richmond Lager helped to transform the way beer is made in Australia as one of the first to embrace new technology. It was initially brewed in small quantities, but it quickly became renowned for its quality and soon couldn’t be made fast enough. Production ceased in 1962 but it’s since been released in very limited numbers from time to time.

CUB expects the relaunches to help drive consumers into stores, because these drinks capture the nostalgia of beer lovers and remind them of simpler times. The relaunch reinforces CUB’s commitments to listening to our retail partners and helping expand the beer category.

All three beers will be available at Liquorland and First Choice bottleshops in their respective state while stocks last.

For more information contact Simon Pristel at HeadlinePR on 0412 393 433 or simon@headlinepr.com.au

Cascade Brewery is again working with Tasmanian farmers to produce First Harvest fresh hop beer, after the runaway success of last year’s brew.

The return of Cascade First Harvest will give Tasmanian beer lovers a beer like few others on the Australian market, with hops picked fresh from a local farm just hours before being brewed.

This special beer can only be brewed once a year during harvest and tastes slightly different each year depending on which hop varieties are used and the season’s influence on their flavour.

The fresh Cascade and Enigma® hops are picked from Hop Products Australia’s farm Bushy Park Estates outside Hobart and made into an IPA beer.

This year’s First Harvest is focussed on a solid backbone of malts that create clean, biscuit and bread notes to the highly hopped ale. The lightly coloured malts mean First Harvest 2022 is lighter with less malt sweetness than the 2021 release.

As beer lovers become more adventurous, they want to experience different tastes and characters. Fresh hop beers have grown in popularity, with people interested in the stories behind the beer they enjoy and learning about the process and how brewers draw out certain flavours.

Hops are an essential ingredient of good beer. They give the brew its flavour and, while often fruity, spicy and aromatic, hops also act as a natural preservative and balance the flavours from the malt.

Using fresh hops is an ancient method that creates an earthy, vibrant beer with wood, pine and floral characters. Fresh hops offer a softer, more subtle flavour without the bitterness found in many other beers.

Usually, beer is brewed with dried hop pellets as hops are harvested just once a year, in March.

Cascade Brewery head brewer Brendan Flanagan said:

“As brewers, we love to make this kind of beer. Our use of the traditional hop-back process during brewing ensures we are maximising the contact time and extraction of these beautiful hop oils and flavours into Cascade First Harvest. The benefits of our brewing process become evident when the finished beer hits the bottom of the glass and the wet hop aromatics from the Cascade and Enigma® hops are released from the beer for your enjoyment!”

“It also gives us an opportunity to work directly with local hop farmers and draw on their expertise to create something really special.”

The special brew is only available in Tasmania and just 180 kegs will be brewed.

Carlton & United Breweries, which is custodian of the Cascade Brewery and part of the Asahi Beverages family, will distribute First Harvest beer to pubs that currently stock regular Cascade beers. CEO Danny Celoni said: “Publicans and venue owners have told us these initiatives help create interest in tap beer at their venues. As a business, we will continue to listen to our customers and consumers and prioritise initiatives that drive category expansion and value creation.”

Owen Johnston, Head of Sales and Marketing at Hop Products Australia said “fresh hop beers are a chance to remind people about the fundamental connection between Aussie beer and Aussie agriculture, while introducing unique tastes and flavours to beer lovers.”

“We experienced a very mild growing season, with cooler daytime temperatures in spring and summer, which suited our Aussie hops,” said Mr Johnston.

“Working with fresh hops gives brewers a chance to slow down, do something different and celebrate the romance of harvest season and fresh hops with their local community.”

Cascade brewed the inaugural First Harvest almost two decades ago, before bringing it back last year.

Cascade Brewery and Asahi Beverages are committed to supporting Australian farmers, recently announcing a deal to use 50,000kgs of Tasmanian raspberries in products such as Mercury Cider and in cordials, juices and fruit drinks.

For almost 200 years, Cascade has been perfecting its craft with water from Kunanyi / Mount Wellington behind the brewery.

Cascade First Harvest is now exclusively available from the Cascade Brewery Bar, Cascade Airport Café and Bar and select pubs around Tasmania.

For more information contact HeadlinePR:
Lisa Gilbert lisa@headlinepr.com.au 0412 822 673

Welcoming the 2022 Australian Grand Prix back to Melbourne, Peroni Libera 0.0% is proud
to celebrate their global partnership with the Aston Martin F1™ Team through a series of
exciting on and off-track activations leading up to and across the four race days. This
partnership brings together two brands synonymous for their effortless style, passion, and
quality. The Aston Martin F1™ Team includes 4-time world champion and F1™ veteran
Sebastian Vettel, multiple time podium finisher Lance Stroll, and impressive reserve driver
Nico Hulkenberg. All team members exemplify the brands’ ‘Live Every Moment’ mantra
and are excited to be back at the iconic Albert Park in Australia.

Supermodel, Shanina Shaik, will be a special guest of Peroni Libera 0.0% this year at the
glamorous Friday night launch party celebrating the global partnership between the two
iconic brands. Alongside Shanina, Aston Martin F1™ Team Ambassador and James Bond
stunt driver, Jessica Hawkins will be in attendance on and off the track. On the eve of the
race, Shanina, David Wenham, Dan MacPherson, Charlotte Best and Tom Derrickx will join
a range of media and other friends of the brands for a night of style at Melbourne Italian
establishment Di Stasio Citta. Guests will be treated to an intimate performance by the
emerging stars of the Australian indie-pop scene, Cub Sport. The black tie cocktail party
will celebrate Peroni Libera 0.0%’s partnership with the Aston Martin F1™ Team and kick
off the exhilarating weekend of racing.

For consumers wanting an elevated experience off the track, The Commons Collective
has transformed their outdoor space into an immersive Italian-inspired bar where ice-cold Peroni Libera 0.0%’s
and a specialty Aperitivo menu will be served, making it the
premium off-track destination. Fans can enjoy a dj sets, the live races and get up close
and personal with the Aston Martin F1™ team replica race car, making its way from
the home of AMF1™ in Silverstone, England to amplify Peroni Libera 0.0%’s passionate
presence throughout Melbourne.

Peroni Libera 0.0% is crafted with Italian passion and flair, to deliver a crisp and
refreshing beer with 0.0% alcohol content. Its superior taste is delivered through a
unique recipe with signature Italian Nostrano dell’Isola Maize, produced and bottled in
Italy. Peroni Nastro Azzurro exemplifies the traditions of Italian craftsmanship, passion,
and flair upon which it was formed.

For further imagery
and quotes, please
contact:

David Abela
dabela@3dm.com.au
0419 754 757

Brooke Laurie
blaurie@3dm.com.au
0487 400 870

Tasmanian icons Cascade Brewery and Cadbury® are bringing together two Easter favourites in a limited-edition Cascade Stout inspired by Cadbury® Old Gold® Dark Chocolate.

Stout is a popular choice for Easter celebrations every year – in fact it’s the biggest week of the year for Cascade Stout sales – while Cadbury® Old Gold® has been a cult classic among dark chocolate lovers for generations.

The idea for Old Gold® stout came about after Cascade Plant Manager Jesse Cartwright and his partner Penny Wilcher, who works at the Cadbury Claremont factory in Hobart, were talking one night about what the perfect Easter treat for beer drinkers would be.

The limited-edition stout has been brewed at Cascade’s historic Hobart brewery and is available only in Tassie.

Mr Cartwright said: “We’ve all heard the saying ‘name a more iconic duo’,” he said. “I challenge anyone to find a more iconic Tassie duo than these two.

“This is an exciting beer for anyone who loves stout or dark chocolate – with the cocoa complementing Cascade stout’s chocolate aroma and bittersweet flavour. We’re passionate about delivering innovation at Cascade such as this beer, which is a must-try this Easter for beer lovers and sweet tooths alike.’’

Both Cascade Brewery and Cadbury® have a rich history in Tasmania. Located in the foothills of South Hobart, Cascade is Australia’s oldest operating brewery, while Cadbury® is this year celebrating 100 years of making chocolate in Tasmania.

Ms Wilcher, a Cadbury® line manager, said: “I’ve been working in chocolate-making for years, overseeing countless innovations and product developments, but nothing quite like this. What better way for us to celebrate 100 years making Cadbury in Australia, than to partner with another Tassie icon and bring chocolate and beer lovers a special taste of Tasmania.” Ms Wilcher said.

Cascade Stout x Old Gold® is only available in six-pack cans and slabs in Tasmanian independent bottle shops, Dan Murphy’s and BWS stores.

“This is a limited-edition run of 5000 cases available only in Tassie, so if you’re keen to try this taste of home make sure you grab some while you can – we have a feeling it won’t last long,” Mr Cartwright said.

Cascade Old Gold stout is 5.8% ABV. The classic dark chocolate notes from the roast barley are accentuated by cocoa in the kettle to provide a smooth chocolate accent to the palate, subtle toffee and nutty tones support a rounded bitterness with a creamy body and lingering finish reminiscent of Cadbury® Old Gold® dark chocolate.

Australia’s favourite ready-to-drink vodka beverage, Vodka Cruiser, has today announced the launch of its new limited-edition Cruiser Magnums, celebrating its 21st birthday and the reopening of dance floors across Australia.

To help Cruiser fans join in the fun, Vodka Cruiser will give 21 lucky Aussies and their crew the chance to get their hands on the impressive 3.1L Double Magnum bottles – available in fan-favourite flavours Wild Raspberry, Juicy Watermelon, and Lush Guava.

The bottles, which replicate the classic Cruiser in a glamorous Champagne-esque design, can hold almost 11 standard Cruisers and require two bar staff to pop and pour!

Michael O’Donoghue, Brand Manager at Vodka Cruiser says, “It’s been a tough few years for bars and clubs across the country. While we weren’t able to celebrate Vodka Cruiser’s 21st birthday last year with the ups and downs of the pandemic, we are beyond excited to really get the party started in 2022 by launching the Cruiser Magnums with our partner venues!

“These limited-edition Magnums will be available to win, so we hope it brings some needed joy to kick-off this year, with more exciting announcements to be shared soon.”

The Magnum Cruiser experience will be available in Sydney at the Marlborough Hotel; in Melbourne at Billboard The Venue; in South Australia at The Highway and The Jetty Bar; and in Cairns at Gilligans.

To enter, Aussies (aged 18+) can simply head over to Vodka Cruiser’s entry page on Facebook and share their favourite flavour of Vodka Cruiser. Entries will need to be submitted by 7 April 2022.*

As part of the Magnum experience, winners will have a two-hour window to enjoy their Vodka Cruiser Magnums with up to four friends.

For more information on the Cruiser Magnums giveaway, visit Vodka Cruiser’s socials @vodkacruiser. For more information on Vodka Cruiser, please visit www.vodkacruiser.com.au.

##

For more information:
Demi Georgitsopoulos
demi.georgitsopoulos@elevenpr.com.au
0422 304 302

For high-res imagery, please see here.

Please drink responsibly. Competition open to Australians aged 18+.

*For competition terms and conditions, please see here.

About Vodka Cruiser
Established in 2000, Vodka Cruiser is a favourite ready-to-drink vodka brand. With fruit-inspired colours, the Vodka Cruiser range comes with strong flavour credentials and the ‘Premium Triple Distilled Vodka’ signature. Its core range consists of eight iconic flavours that were recently redeveloped to include less sugar and more natural tasting flavours. Wild Raspberry, Pure Pineapple, Lush Guava, Zesty Lemon-Line, Sunny Orange Passionfruit, Bold Berry Blend, Ripe Strawberry and Juicy Watermelon are the house favourites. Vodka Cruiser also extends to other ranges and formats such as Vodka Cruiser Black and Vodka Cruiser Sugar Free.

Venue partners
● Billboard The Venue, 170 Russell St, Melbourne, VIC, 3000
● Marlborough Hotel, 145 King St, Newtown, NSW, 2042
● The Highway, 290 Anzac Hwy, Plympton SA 5038
● The Jetty Bar, 28 Jetty Rd, Glenelg SA 5045
● Gilligans, 57-89 Grafton Street, Cairns, QLD 4870

Please visit venue website for opening details. Winners will be notified by Vodka Cruiser to organise the Cruiser Magnum experience.

Carlton Draught and The Butcher Club have united to create the ultimate football food – a sausage made using Victoria’s favourite pub beer.

The sausages are a celebration of everything we love about footy – BBQs, beer and food with sauce.

The snags have been made by veteran butcher Peter Robinson and his team at The Butcher Club to herald the start of round one of the AFL season, and the return of footy in full force to the MCG.

Each sausage contains 12 ml of Carlton Draught, with the cooking process removing almost all traces of alcohol.

The beef and pork sausages are made using fresh kegs of beer, with the beer replacing the water that’s usually used to make the sausages.

“We are so excited to see footy back with a full house! Bring on the BBQs and beers that go hand in hand with footy season.” said Mr Robinson.

“The Carlton Draught sausage is a celebration of everything we love about football. Topped off with onion and sauce, it’s the perfect combination.”

Hawthorn players Jaeger O’Meara and Jack Gunston joined in at the MCG to try the new sausages.

“We love a snag – whether it’s kicking them on the ground at the MCG or at a barbie with friends. The only thing that would be better is the Hawks winning the flag this year,” said Jaeger O’Meara.

Carlton & United Breweries Head of Classic Brands, Hayden Turner said the sausages were a winning combination, with a flavour hit of fresh, draught beer.

“Carlton Draught and the footy go together like a sausage and sauce. The Carlton Draught sausage takes these famous combinations to new heights and was an idea we couldn’t say no to,” he said.

“Like all footy fans, we can’t wait for round one. A Carlton Draught sausage, washed down with an ice-cold Carlton Draught beer while watching the footy, might just be the best dining experience there is!”

The sausages will be on sale at Butcher Club locations across Victoria for a limited time.

Carlton Draught x Butcher Club sausages photos

Left – Right: Hawthorn player Jaeger O’Meara, Butcher Peter Robinson, Hawthorn player Jack Gunston.

For more information contact HeadlinePR: Lisa Gilbert lisa@headlinepr.com.au 0412 822 673

Because when their flagship Original Ale is this good, its rejects are worth
tasting too.

Melbourne, Australia – Australia’s original craft brewery, Matilda Bay, has today launched Rejected Ales, a limited-edition collection of the 27 near perfect brews they rejected on the way to crafting the award-winning Original Ale.

Obsessed with quality and relentlessly pursuing perfection in everything they do; Matilda Bay’s Master Brewer had no hesitation in rejecting beer that by another brewery’s standards might have been good enough. Rather than keeping these almost perfect beers a secret, the brewery has canned them and made them available to the public to prove just how good their Original Ale is.

Watch the launch film

“We’ve crafted beer to perfection our own way since 1983. If a batch doesn’t meet our impeccably high standards, we reject it. It might be a bit commercially reckless, but it’s just the way we do things around here. So, to demonstrate our dedication to crafting the perfect beer, we’re letting Aussies try our not quite perfect enough Rejected Ales. Which, after our Original Ale, are hopefully the second best beers you’ll taste”, says Phil Sexton.

With names like ‘Yeah…nah’, ‘Keep dreaming’ and ‘Ballpark’, the beers tell a whimsical story of their rejection, and can be tasted for free when you purchase Matilda Bay Original Ale.

You can find the Rejected Ales Australia-wide.
– Buy a 6 pack of Original Ale to receive a free Rejected Ale at participating Liquor
Barons and Ritchie’s stores.
– Buy a case of Original Ale to receive a free mixed 4 pack of Rejected Ales at
shop.matildaybay.com.
– Or find a selection at the Matilda Bay Brewery in the Yarra Valley.
Discover the entire journey to perfection at www.Matildabay.com.au/rejectedales

– ENDS –

For media enquiries, please contact:
Georgia Price
georgia.price@howatsonco.com.au
+61 400 200 943

About Matilda Bay:
Back in 1983 Matilda Bay launched with a mission to prove there was life beyond lager; to wake up drinkers to what great beer, brewed properly, could be. It would be fair to say it birthed the Australian craft movement, brewing now classic beers like the unpronounceable Summer Weizen (quickly renamed Redback in 1987) and the dark lager Dogbolter, with its wildly ranging ABV. After parting ways with Matilda Bay in the 90s, original founder Phil Sexton is back, on a mission to rebuild Matilda Bay, with a brewery and pub in Victoria’s Yarra Valley on the site where Giant Steps Wine used to occupy. Head Brewer Harry Sexton, Phil’s son, and the brewing team have been busy reinventing their greatest hits, and launching a couple of new ones too, taking advantage of the mountain water of the Yarra Ranges and the pristine environment.