Asha is CUB’s General Manager, Strategy & Analytics. Asha joined Asahi Beverages in 2017 leading Asahi Premium Beverages’ Category, Revenue Management, Trade Marketing and Planning function. Asha has approximately 20 years’ experience working in FMCG companies in various Sales and Category roles. Her Strategy and Analytics team is responsible for Strategy, Category Development, Revenue Management and Data Analytics. Asha holds a Bachelor of Commerce (Marketing) from Griffith University.