Victoria Bitter has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.
The swimwear is being released in four designs for both men and women and incorporates popular VB logos and artwork. The togs are the perfect outfit to throw on after a hard day’s work before relaxing under the Australian sun while you slip, slop, slap and knock back an ice-cold VB.
Budgy Smuggler has grown to become an international success since starting as a bit of a laugh in an Australian backyard. Known for their unique and striking designs, the swimwear label is frequently linked to Australia’s beach and swimming scene.
Chief Smuggler at Budgy Smuggler, Adam Linforth said, “For Victoria Bitter to support a small Aussie business like us – this is huge.”
“Larger companies often try and get branded products made as cheap as possible, but there’s a real trend back to quality and craftsmanship and that is what this collaboration stands for.”
The partnership was a no brainer with both brands recognising that Australians deserve to knock off in style after a hard day’s work.
Victoria Bitter’s Marketing Director, Hayden Turner said, “We love working with Australian businesses like Budgy Smuggler. This collaboration couldn’t have come at a better time with beach and barbecue season just around the corner.”
Priced at $65 for men’s, $100 for women’s and towels at $50, the VB Budgy Smuggler range is the perfect purchase for Aussies gearing up for summer at the end of a pretty tough year.
Visit www.budgysmuggler.com.au to check out the range.
Hi-res imagery can be accessed here.
For all media enquiries and more information, please contact:
Hayley Giarrusso | TLA Worldwide on behalf of Victoria Bitter & Budgy Smuggler
firstname.lastname@example.org | 0423 186 385
Tess Buckley | TLA Worldwide on behalf of Victoria Bitter & Budgy Smuggler
email@example.com | 0434 622 314