Free drinking water in more than 25,000 cans will be shared amongst some of Queensland and New South Wales’ driest towns as part of a free drinking water program delivered by GIVIT and Carlton & United Breweries (CUB).

The vital clean drinking water will be distributed to thirsty communities across Queensland’s Southern Downs region from Warwick by the Salvation Army, while the Royal Flying Doctor Service will assist with distribution from a hub in Cobar.

With both states currently gripped by one of the worst droughts on record, GIVIT’s Caet Young says providing clean drinking water is akin to liquid gold for regional towns.

“It’s no secret our regional communities are doing their best to soldier on through this drought. However, this water, which is canned at CUB’s Cascade Brewery in Tasmania, will go some way to relieve the pressure on personal water storages of farmers, small businesses and families across the region,” Mrs Young said.

The free drinking water program for disaster relief was launched in December 2018 by CUB in partnership with the Queensland Government and not-for-profit GIVIT. More than 100,000 water cans have been distributed in less than 12 months including to Townsville after the devastating floods earlier this year.

Southern Downs Regional Council Mayor Tracy Dobie said the donation is another inspiring example of the giving nature of the Australian spirit.

“It is heart-warming to see the level of support our region is receiving during these dry conditions, and this is not the first time Carlton & United Breweries and GIVIT have partnered to respond to a community in crisis,” said Mayor Dobie.

“In the Southern Downs, the Salvation Army will oversee this generous donation from Carlton & United Breweries of more than 13,000 cans of drinking water.

“The Salvation Army team will ensure the donation is distributed to the people who are drought affected and need it most.”

CUB’s VP Corporate Affairs Julian Sheezel said 550 cases for Southern Downs and another 550 cases for Cobar had been dispatched from the Yatala Brewery outside Brisbane and will arrive Thursday.

“We helped launch this program to support Australian communities with limited access to drinking water, like those in the Southern Downs and around Cobar, because regional Australia has always supported us,” Mr Sheezel said.

“A drinking water program is a logical focus for our disaster relief efforts – water is a vital part of our brewing process and we’ve got canning capabilities and transport networks to make a program like this happen.”

“This is a long-term initiative which will help regional communities for many years.”

The program relies on the generous donations of can manufacturers Orora, packaging suppliers Visy and cluster supplier GPIA.

VISION OF THE WATER CANS BEING PRODUCED CAN BE FOUND HERE –

https://www.dropbox.com/s/dtbpkeojoz2ld9y/CUB%20Water%20Factory.mp4?dl=0 

For more information or to arrange interviews Email call GIVIT Media on 0444 503 759 OR Siobhan Dooley on 0417 500 787

Australian pub goers now have the chance to curate the ultimate pub menu as part of Yak Brewing’s nation-wide search for the country’s best pub meals, which will see the winning meals brought together under one roof.

The competition is designed to help promote the great experience of dining at your local pub and support these Aussie institutions. The Aussie public are asked to vote for their favourite pub meal across five iconic categories including:

• Chicken Parmigiana or Chicken Schnitzel (depending on what state you’re in)
• Steak
• Burger
• Fish and Chips
• Pork Ribs

The winning dishes in each category will come together this spring/summer, featuring at a pop-up restaurant in Melbourne called The Hungry Yak, which will offer the ultimate pub experience and plate up the nation’s top pub meals as vote by the public.

Whether it’s an outback roadhouse or inner-city gastro-pub, punters and publicans have the chance to put their best foot – or parma – forward, and celebrate what makes their pub meal great by nominating their favourite.

The public vote will be open from September 1 through to September 30, with the top three meals in each category then reviewed and judged by a panel of experts led by Australian comedian and pub food aficionado, Harley Breen.

Breen said, “I’ve been a touring comedian for 19 years so I’ve definitely eaten more than my fair share of pub meals. Touring can be exhausting, what makes it easier is knowing you can get a good feed somewhere. Whether it’s a show in a regional town or in a city, the one place that any touring artist knows they can get a good feed, a great beer and a yarn with a local is the Aussie pub.

“When the team at Yak asked me to lead the ultimate ‘taste’ test, I thought to myself “Wait, you want me to travel Australia drinking beer, eating food and meeting Aussies in pubs? Sounds horrible, I’ll do it!” It honestly couldn’t be a more perfect gig for me. I’m absolutely ready to hit the road to celebrate Aussie pubs, their meals and the people behind them.”

Yak Brewing Marketing Director, Chris Maxwell, added, “Pub meals are an iconic part of Australian culture, and we want to showcase what our country has to offer.

“Pubs are also where Yak’s diverse range of brews are often enjoyed, so it made sense to launch this hunt to not only support Aussie pubs, but hero the pub experience and meals that are served alongside our beers. Finding the nation’s best pub meals is a way for us to give Australia’s best the attention they deserve, with the right beer to go with it.”

The shortlisted venues will be announced in October, with the winners in each category coming together for The Hungry Yak pop-up pub later this year.

To vote or find out more about the campaign head online to www.thehungryyak.com.au.

 

For more information or interview requests with Harley Breen or Chris Maxwell, please contact Clemenger BBDO PR:

Sophie Truter

M: 0422 488 349

E: sophie.truter@clemenger.com.au

As part of their ongoing partnership, Victoria Bitter and the National Rugby League have co-produced a heart-warming real-life story about Parramatta Eels footballer Maika Sivo and his dad, Joeli.

Maika Sivo, who came from humble beginnings in Fiji and only started playing rugby league for the first time four years ago, has now earned his place as one of this season’s top try-scorers and is hailed as a rising star in the NRL.

The short piece, entitled The Maika Sivo Story, is set in both the tiny Fijian village of Momi and Sydney. It centres around the fact that Joeli Sivo has never seen his son play in the flesh. Sivo senior has never left Fiji, and doesn’t have a passport.

Hugh Jellie, VB Associate Director says “Just like Victoria Bitter, Maika Sivo and his family are hard-working and earnest. We knew this was a story that would resonate with all Australians, not just Rugby League fans”

“Maika left his country and has worked incredibly hard for a number of years to earn his place as an elite athlete in the NRL. Maika’s biggest supporter is his father and this really comes across in the film”

Rhys Attard NRL Digital Partnerships Manager and Nicole Chesher, NRL Senior Marketing Manager, echo these sentiments. “This really is a poignant father and son story.”

“There are so many positive stories within rugby league that don’t often get told. Like so many of our athletes, Maika epitomises the sort of every day hero that makes rugby league such a remarkable and diverse sport. The film is really a testament to who Maika and Joeli are. It is a privilege to tell their story” says Nicole Chesher, NRL Senior Marketing Manager.

Film director and scriptwriter Nick Snelling, and director-of-photography Paul van Kan, joined the team to make the film.

The Maika Sivo Story will be distributed via the NRL and VB’s social channels from Thursday 29^th August. The short film can be viewed here:

https://www.youtube.com/watch?v=apVwPDZJ_VM 

For media queries, please contact reid.sexton@cub.com.au

Carlton & United Breweries, pubs and beer lovers will combine to help raise more than $25,000 for the EJ Whitten Foundation this week.

CUB has partnered with around 40 Carlton Draught tank beer venues across Victoria ahead of tomorrow night’s Red Energy EJ Whitten Legends game.

For one night, Draught taps at these venues will be rebadged ‘EJ Whitten Draught’ and proceeds from sales will be donated to the Foundation, which raises awareness of men’s health issues.

A full list of participating venues can be found at www.carltondraught.com.au The fundraiser will be held tonight (29 August).

Carlton & United Breweries CEO and new Chairman of the Foundation Peter Filipovic said:

“We want to bring people together this Thursday night to raise funds and awareness for the important issues the Foundation tackles such as prostate cancer and men’s health more broadly.

“EJ was a Victorian legend. Carlton & United Breweries is honoured to partner with the Foundation and help support this really important cause and EJ’s incredible legacy.

“We’d encourage beer lovers to get down to their nearest supporting venue this week and raise a glass for a great man and a great cause.”

The EJ Whitten Foundation was established in 1995 in honour of the late, great Ted Whitten Senior who died of prostate cancer – a disease that kills 63 Australian men a week, but has a survival rate of 99%, if detected and treated early.

EJ Whitten Foundation Founder, Ted Whitten Jr said that the Foundation has passionately raised over $13.5 million for men’s health, prostate cancer awareness and research. The continued focus is to spread awareness of men’s health matters and fund projects that save men from dying too young.

“Our hope is for Victorians to get together with their mates over an ‘EJ Whitten Draught’ at a participating venue this Thursday to raise funds for men’s health matters.

“We encourage all men to take charge of their health and book an annual health check with their GP.”

For media queries, journalists should contact reid.sexton@cub.com.au

Carlton & United Breweries has been named one of Australia’s most innovative companies.

The AFR BOSS Most Innovative Companies List last night recognised the enormous success of Carlton Zero, the first non-alcoholic beer in the brewery’s 180-year history.

CUB was named the fourth most innovative manufacturing and consumer goods company in Australia and was the only beer company to make the top 10. Judges commended Carlton Zero for being a non-alcoholic beer that actually tastes and looks like traditional beer.

The award confirms CUB as the brewing industry’s leading innovator. Last year we developed draught cocktail range Lexington Hill, which recently went on sale in the UK, while mid-strength Great Northern Super Crisp has become one of Australia’s most popular beers despite only launching four year ago.

CUB’s Insight & Innovation Director Adam Murphy said:

“We are thrilled to have been named one of Australia’s most innovative companies. Judges recognised that Carlton Zero has given beer lovers what they’ve wanted for ages: a non-alcoholic beer that actually tastes like beer.

“Australians are increasingly looking to enjoy beer more responsibly, with non-alcoholic, low and mid-strength beers now accounting for around a quarter of all our beer sales.

“We’re proud to have helped developed a culture of innovation at CUB which has helped drive this positive shift in the community and other leading products.”

The AFR BOSS Most Innovative Companies List is selected by industry-expert judges in conjunction with innovation consultancy Inventium and published by the Australian Financial Review’s Boss Magazine. This year’s list named the 10 most innovative companies across 10 different industries after receiving more than 800 nominations.

Inventium Founder Dr Amantha Imber said:

“We are thrilled to announce the first ever industry specific Most Innovative Companies List.

“What separated the most innovative organisations from the least was the involvement of the customer the entire way through the innovation process. Leading innovators also had strong mechanisms in place to recognise the innovation efforts of their staff.”

For more information please contact reid.sexton@cub.com.au

Victoria Bitter is calling on cricket fans to put down the English Breakfast and brew a quintessentially Aussie cuppa with the launch of their very own blend, VB Tea.

The limited-edition tea has been developed using the brand’s iconic Super Pride Hops and premium black tea leaves, and has been formulated as the perfect accompaniment for the countless fans staying up to cheer on Australia as they take on the Poms in England.

Available to purchase online through Victoria Bitter’s merchandise store, the tea features the distinct aromas and taste of Victoria Bitter, matched with all the qualities you’d come to expect of a premium cuppa.

So, whilst fans are in their jammies giving it to the Barmy Army, VB Tea will help them tackle the late nights and early mornings, ensuring they don’t miss a wicket.

Victoria Bitter Marketing Director, Chris Maxwell, said: “We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK.

“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English Breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series.  After all, there’s no time to snooze – especially if the Poms are losing.”

VB Tea is available to purchase for $10.00 (excludes delivery) for a limited time online at www.victoriabitter.com.au.

Victoria Bitter encourages responsible drinking. VB Tea contains zero alcohol.

-ENDS-

For interview requests with a VB spokesperson please contact Clemenger BBDO PR:

Sophie Truter

M: 0422 488 349

E: sophie.truter@clemenger.com.au

19 July 2019 – Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) (MEXBOL: ANB) (JSE: ANH) has agreed
to divest Carlton & United Breweries (CUB), its Australian subsidiary, to Asahi Group Holdings, Ltd. for 16.0
billion AUD, equivalent to approximately 11.3 billion USD, in enterprise value. The transaction represents an
implied multiple of 14.9x 2018 normalized EBITDA. As part of this transaction, AB InBev will grant Asahi Group
Holdings, Ltd. rights to commercialize the portfolio of AB InBev’s global and international brands in Australia.
The divestiture of CUB, once completed, will help AB InBev to accelerate its expansion into other fast-growing
markets in the APAC region and globally. It will also allow the company to create additional shareholder value
by optimizing its business at an attractive price while further deleveraging its balance sheet and strengthening
its position for growth opportunities.
In addition, AB InBev continues to believe in the strategic rationale of a potential offering of a minority stake of
Budweiser Brewing Company APAC Limited (Budweiser APAC), excluding Australia, provided that it can be
completed at the right valuation.
Carlos Brito, Chief Executive Officer of AB InBev, said, “We continue to see great potential for our business in
APAC and the region remains a growth engine within our company. With our unparalleled portfolio of brands,
strong commercial plans and talented people, we are uniquely positioned to capture opportunities for growth
across the APAC region.”
Substantially all of the proceeds from the divestiture of the Australian business will be used by the company to
pay down debt. AB InBev’s commitment to reach a net debt to EBITDA target ratio of below 4x by the end of
2020 is not dependent on the completion of this transaction.

Asahi Group Holdings, Ltd. has committed financing in place and the transaction is subject to customary closing
conditions, including but not limited to regulatory approvals in Australia. The transaction is expected to close
by the first quarter of 2020.
This press release does not represent an offer to sell nor a solicitation to buy shares in either AB InBev or
Budweiser APAC.

 

About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico
(MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange
(NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together
for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest
natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®;
multi-country brands Beck’s®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud
Light®, Brahma®, Cass®, Cristal®, Harbin®, Jupiler®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®.
Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn
brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery
in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the collective strengths of approximately 175,000 employees based in nearly
50 countries worldwide. For 2018, AB InBev’s reported revenue was 54.6 billion USD (excluding JVs and associates).
Forward Looking Statements
This release contains “forward-looking statements”. These statements are based on the current expectations and views of future events
and developments of the management of AB InBev and are naturally subject to uncertainty and changes in circumstances. The forwardlooking
statements contained in this release include, among other things, statements relating to AB InBev’s agreed sale of Carlton &
United Breweries and other statements other than historical facts. Forward-looking statements include statements typically containing
words such as “will”, “may”, “should”, “believe”, “intends”, “expects”, “anticipates”, “targets”, “estimates”, “likely”, “foresees” and words of
similar import. All statements other than statements of historical facts are forward-looking statements. You should not place undue reliance
on these forward-looking statements, which reflect the current views of the management of AB InBev, are subject to numerous risks and
uncertainties about AB InBev and are dependent on many factors, some of which are outside of AB InBev’s control. There are important
factors, risks and uncertainties that could cause actual outcomes and results to be materially different, including the conditions to the sale
of Carlton & United Breweries, the risks and uncertainties relating to AB InBev described under Item 3.D of AB InBev’s Annual Report on
Form 20-F (“Form 20-F”) filed with the US Securities and Exchange Commission (“SEC”) on 22 March 2019. Other unknown or
unpredictable factors could cause actual results to differ materially from those in the forward-looking statements.
The forward-looking statements should be read in conjunction with the other cautionary statements that are included elsewhere, including
AB InBev’s most recent Form 20-F and other reports furnished on Form 6-K, and any other documents that AB InBev has made public.
Any forward-looking statements made in this communication are qualified in their entirety by these cautionary statements and there can
be no assurance that the actual results or developments anticipated by AB InBev will be realized or, even if substantially realized, that
they will have the expected consequences to, or effects on, AB InBev or its business or operations. Except as required by law, AB InBev
undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events
or otherwise.

ANHEUSER-BUSCH INBEV CONTACTS
Investors Media
Lauren Abbott Pablo Jimenez
Tel: +1 212 573 9287 Tel: +1 212 284 0158
E-mail: lauren.abbott@ab-inbev.com E-mail: pablo.jimenez@ab-inbev.com
Mariusz Jamka Ingvild Van Lysebetten
Tel: +32 16 276 888 Tel: +32 16 276 608
E-mail: mariusz.jamka@ab-inbev.com E-mail: ingvild.vanlysebetten@ab-inbev.com
Jency John Fallon Buckelew
Tel: +1 646 746 9673 Tel: +1 310 592 6319
E-mail: jency.john@ab-inbev.com E-mail: fallon.buckelew@ab-inbev.com

A home-grown Aussie cocktail range is taking on the world this year, with the product now available in the UK.

Lexington Hill went on sale at 20 London bars and other venues last month. The draught cocktail has been embraced by UK drinkers and will be expanded to other parts of the country later this year.

The overseas expansion follows its rapid success in Australia, where it has been stocked by around 250 bars and other venues since launching in August last year.

Lexington Hill was developed in Australia by Carlton & United Breweries to give consumers a high-quality and consistent drink much quicker than it takes to make regular cocktails. The range includes Espresso Martini made with premium cold-drip coffee and Margarita on the Rocks made with blue agave tequila blanco.

Lexington Hill Senior Marketing Manager Marc Lord said: “Over one million Lexington Hill cocktails have been sold in Australia since the launch less than a year ago. Its success has been noticed overseas and expansion into further markets beyond the UK is on the horizon.

“Cocktails are increasingly popular but they can take a long time to prepare. This means longer queues and higher prices for a product that can be inconsistent between venues, even from bartender to bartender. This innovation reduces barriers and allows new consumers to explore the cocktail culture.

“CUB has got over 100 years’ experience delivering the freshest and best draught experience, so we thought we could help by giving people great cocktail experiences every time. We have an opportunity to change cocktail culture not only in Australia, but globally.

“We’re proud to be innovating to meet Australians’ evolving needs and taking it to the world.”

The UK cocktails, which are sold there as Lex Hill, are distilled in the UK using the same ingredients and methods pioneered in Australia.

Earlier this year, Lexington Hill products also launched in Australia in take home packs at major retailers.

For more information visit www.lexingtonhillcocktailclub.com

For media queries please contact: Reid Sexton reid.sexton@cub.com.au