The nation’s most iconic beer, Victoria Bitter, is launching its first new major advertising campaign in more than five years, championing the skills and intelligence needed to get the hard work done in modern Australia The famous VB anthem – voiced by Aussie screen legend William...
Read ArticleJapanese whisky maker Nikka has released its limited-edition Discovery for 2023, heralding a successful blend that melds grain features of four distinctive whiskies from four iconic distilleries Riding on the success of the experimental nature of Nikka’s Discovery Series, which tinkers with...
Read ArticleCarlton & United Breweries (CUB) will change the name of its ready-to-drink alcohol lemon beverage Hard Solo to Hard Rated This follows the release today of the Alcohol Beverages Advertising Code Scheme’s (ABAC) decision in response to complaints about Hard Solo Despite ABAC pre-vetting...
Read ArticleGrab your mates, Victoria Bitter is rewarding hard-earned nicknames with the launch of NEW limited- edition stubbies that are sure to bring a laugh to your next knock-off With the help of hard-working Aussies, VB has brewed up a selection of 60 nicknames inspired by worksites where...
Read ArticleCarlton & United Breweries will support the local live music and hospitality industries to the tune of around $100,000 as part of CUB’s LIV LOUD 2023 program collaboration with Ausmusic T-Shirt Day next month Around 40 venues across the country are participating in the program’s inaugural...
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